Home Staging in Portland Oregon Blog

Staging a Bedroom to Appeal to Buyers (it's not about the Sellers)

When we stage a home, the goal is to appeal to the target buyer of that property.  Our staging company asks both the listing agent and the seller who the likely buyer of the home might be, and then decide how to stage it to appeal to that buyer.

A recent project involved a townhouse in a Portland suburb.  The price point and the neighborhood demographics supported that the likely buyer of this home would be a young, 30's couple, and we wanted the master bedroom to be appealing to them.

Here are a few Before & After photos of the master bedroom ... the "before" photos are how this home was shown in the MLS photos online, before we did our magic:

What we did:  Placing the bed on the wall, rather than in front of the windows, was a better configuration since it made the space seem much larger.  Replacing the tired oak furniture with current, espresso pieces and adding fun silver lamps and fresh contemporary bedding fit the style and "vibe" of this townhome.  Finally, replacing the lifeless window coverings with contemporary panels that coordinated with the bedding was the icing on the cake, so to speak.

Here's how we staged the rest of this bedroom ...

The overall effect was a much younger, contemporary feel for this room, and it DID appeal to the buyers ... a young newly-married couple!

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Room Solutions Staging in Portland, Oregon offers homeowners, builders, investors & real estate agents a varied menu of home staging services to prepare properties for the market.  For a free home staging proposal for your property, give us a call @ 503-246-1800.  Our clients have confidence in knowing that our staged homes sell faster in today's challenging market!   View our updated Portland OR home staging photo gallery to see Before & After photos of both our vacant and occupied properties.

What kind of Home Staging Help can You get for $150?  This Kind ....

Many homeowners are on a budget when it comes time to sell their home.   To respond to their needs, and to assist their listing agents, we've found a very cost-effective way to help sellers who are living in their home while it's on the market.

Our helpful Verbal Walk Through Consultation service is just $150 and includes our suggestions on easy interior &  exterior cosmetic fixes, DIY tips, the best way to arrange the furniture for maximum flow, how to highlight the home's unique features and architectural details, advice on paint colors, curb appeal & landscaping ideas, etc.  Our advice is very specific to each home -- we don't just hand out lists of "things to do" that every seller would need to consider.  We spend two hours with the seller (often their listing agent comes along too) and we also provide follow-up help by phone or email to answer any questions they  have as they go through the process.

Our clients have had amazingly fast sales this year using our service, and for the very small investment of $150, their return has been well worth it.  Our clients' average Days on Market this year is <28 days, compared to the Portland metro average DOM of 142 (through Nov. '09).

So, what can you get for $150 in the way of Home Staging Help?  Take a look .... all 10 of these homes were staged with our advice, but completed by the sellers.  Our Verbal Walk Through Consultation is so specific, we tell our clients exactly what to keep, what to remove, how to place the furniture, and what to fix in their home to make it as appealing as possible to the target buyer.  They didn't have to rent anything to "stage" their home ... we teach our clients how to work with what they already have.  Although we also offer a return service to stage their home if requested to (charged on an hourly basis), all of the homes shown here were staged by the sellers, using our tips & advice.

What did our Homeowner and Realtor clients have to say about our home staging services?  You can read their comments here.  We're here to help our clients sell their homes as quickly as possible ~ and making it look good for the online photos as well as the in-person showings is a critical step to getting an offer! 

The homes that we've provided this service for have ranged in price from $159,000 to $1.8 Million ~ no matter the price point, we can help!  Book your consultation service now by calling 503-246-1800.

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Room Solutions Staging in Portland, Oregon offers homeowners, banks, builders, investors & real estate agents a menu of home staging services to prepare properties for the market.  For a free home staging proposal for your property, give us a call @ 503-246-1800.  Our clients have confidence in knowing that our staged homes sell faster in today's challenging market!   View our updated Portland OR home staging photo gallery to see Before & After photos of both our vacant and occupied properties.

Home Staging Success Stories in Portland OR ~ 2009

Are you thinking of selling your Portland Oregon home soon, or is it on the market but not getting the right offers?  Homeowners in the Portland OR metro area have discovered that home staging provides a powerful boost when your home is on the market.  As an established professional home staging company, we like to track our results and review our company’s staging statistics.  Through November 2009, our clients' average Days On Market this year is just 27.9, versus the Portland Metro Average of 142 Days on Market.  That's a significant reduction in market time!

How does this help you, if you're selling your home?

• Reduced market time can help you move on to your next home that much faster

• If you've already moved, selling faster will avoid the necessity of making mortgage payments on two homes (along with property taxes, utilities, HOA fees, maintenance, landscaping, etc.)

• Homes that sit on the market for months usually have multiple price reductions, resulting in less equity when you sell

• Homes that don't sell for months are usually seen by buyers as having something "wrong" with them, even if that's not the case

We’re available to meet with you or your listing agent to discuss how home staging can help your home look it’s very best from the first day of listing. Our menu of home staging services starts at just $150.  Don’t make the mistake of waiting to “see what happens” and then consider staging later on – potential buyers usually aren’t interested in coming back to view your home, since their first impression was already formed.  Make sure that your home stands out on top of all the competition in your neighborhood! 

Here are photos of a few vacant homes that we staged this past year in the cities of Portland, Lake Oswego, Tigard, Tualatin, and Beaverton Oregon; what do they have in common?  They were all staged by our team, and all of them sold very quickly!

With average Days on Market at <28 days, our Portland-area homeowner & Realtor clients had this to say about our home staging services.

Give us a call @ 503-246-1800 and go from For Sale to SOLD!

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Savvy Portland Oregon Realtor Believes in Home Staging ~ Here's the Proof!

We've seen some lively discussions about whether staging can help properties sell faster.  Some real estate agents believe that it's all about price, and price alone ... get the price low enough and any property will sell, regardless of its condition or lack of appeal.

Another segment of savvy real estate professionals believe that home staging offers powerful benefits to sellers and their agents.  Today's buyers are interested in viewing properties that are "move in ready."  They don't want to spend time and money to paint, replace carpeting, update the light fixtures and hardware in the kitchen and bathrooms, improve the curb appeal, etc.  Homes that are well presented in the online listing photos and marketing flyers will "draw" more buyers to view them in person.  They must also be priced competitively compared to other homes in a similar location, similar size and condition, etc.

Professional home staging addresses the "condition" issues in a home.  Using either a consultation or hands-on staging service, staging can improve the appeal of any home, even ones with awkward floor plans or dated features.  Experienced home stagers have a lot of creativity and provide helpful tips for sellers and their agents ~ and the best ideas are also very cost-effective.

One of the savvy Oregon Realtors who uses our staging service on all of her listings included this info in her recent newsletter:

"... home sales kept me busy this year ... Adding a professional stager and professional photographer to my marketing team produced amazing results ~ In 2009 my listings averaged a mere 30 Days on Market with my sellers receiving an average of 97% of their list price!  This is significantly lower than the Portland area market time of 143 days."

To avoid having your property languish on the market, and repeated price reductions, call in a professional home stager before listing ~ this ensures you've done all that you can to present your home at its very best.

Here's photos of a few of the homes we've staged for Kristin Rader of John L. Scott recently ~ they all SOLD quickly with her team approach that includes Competitive Pricing - Professional Staging - Great Photos

These homes received either a Verbal Consultation (where we provide the sellers with suggestions for easy, cost-effective cosmetic fixes & advice on proper furniture placement); or Home staging for an Occupied home (where we work with the sellers' existing furniture to showcase the space); or Home staging for a Vacant home (where we bring in all necessary furniture & accessories to make the home appealing to its target buyer).  

Related Post:  Dear Mr. Seller, I tried to Help You, But ...

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Need to sell your home or listing quickly?  Maureen Bray and the team at Room Solutions Staging in Portland OR offers homeowners, investors, builders, banks, & Realtors a varied menu of professional home staging services.  Our consultation service is only $150 and provides you with expert tips and suggestions to make your home ready for the market.  Give us a call for more info @ 503-246-1800.  We'd love to help you sell your home!

TOP 8 REASONS TO STAGE YOUR PORTLAND OREGON HOME

• Staging your home usually results in a quicker sale because it’s clean, free of distractions, and it’s best features are properly highlighted

• Staging increases the appeal of your home to buyers looking online as well as those who view your home in person

• Staging ensures that your home will stand out favorably when compared to other competing homes for sale (including new construction)

• Staging helps you decide which easy cosmetic fixes should be taken care of before listing your home

• Staging your home costs much less than a price reduction

• Staging helps buyers imagine what it would be like to live in your home and how they might configure their furnishings there

• Staging your home can result in more showings by Realtors, who recognize that a staged home shows better and is more likely to attract the right buyer

• Staging shows buyers that your home is “move in ready” and not a project they’ll have to spend more money on

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Need to sell your home or listing quickly?  Maureen Bray and the team at Room Solutions Staging in Portland OR offers homeowners, investors, builders, banks, & Realtors a varied menu of professional home staging services.  Our consultation service is only $150 for two hours of our time and provides you with expert tips and suggestions to make your home ready for the market.  Give us a call for more info @ 503-246-1800.  We'd love to help you sell your home!