Home Staging in Portland Oregon Blog

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Staging a Bedroom to Appeal to BUYERS (it's not about the sellers)!

Staging a Bedroom to Appeal to Buyers (it's not about the Sellers)

When we stage a home, the goal is to appeal to the target buyer of that property.  Our staging company asks both the listing agent and the seller who the likely buyer of the home might be, and then decide how to stage it to appeal to that buyer.

A recent project involved a townhouse in a Portland suburb.  The price point and the neighborhood demographics supported that the likely buyer of this home would be a young, 30's couple, and we wanted the master bedroom to be appealing to them.

Here are a few Before & After photos of the master bedroom ... the "before" photos are how this home was shown in the MLS photos online, before we did our magic:

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What we did:  Placing the bed on the wall, rather than in front of the windows, was a better configuration since it made the space seem much larger.  Replacing the tired oak furniture with current, espresso pieces and adding fun silver lamps and fresh contemporary bedding fit the style and "vibe" of this townhome.  Finally, replacing the lifeless window coverings with contemporary panels that coordinated with the bedding was the icing on the cake, so to speak.

Here's how we staged the rest of this bedroom ...

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The overall effect was a much younger, contemporary feel for this room, and it DID appeal to the buyers ... a young newly-married couple!

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Room Solutions Staging in Portland, Oregon offers homeowners, builders, investors & real estate agents a varied menu of home staging services to prepare properties for the market.  For a free home staging proposal for your property, give us a call @ 503-246-1800.  Our clients have confidence in knowing that our staged homes sell faster in today's challenging market!   View our updated Portland OR home staging photo gallery to see Before & After photos of both our vacant and occupied properties.

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Comments

HELLO!!!  The bed is, by default, and should alsways be the focal point in a bedroom.  What a gorgeous tranformation, Maureen!  Happy Staging in the New Year!  Julie

Posted by Julia Maher, Connecticut Home Stager Staging Fairfield & New Haven Counties (Nestings: Connecticut Home Staging and Model Homes) over 2 years ago

Soooo, much better!!!  I really like your selection of dark furniture with the brown and green accents.  What a difference your staging makes.

Posted by Kate Case ~ Kate's Home Staging ~ RESA ~ ASHSR ~ NJ NAR Affiliate (Kates Home Staging and Redesign) over 2 years ago

Lovely work, Maureen!  Are the panels from Pier 1?  They're great looking!

Posted by Nancy Maurer -- Home Stager -- Serving No. NJ (Whitehall Interiors & Home Staging LLC) over 2 years ago

Hi Julie ~ Yes, that bed needed to be the focal point for sure.  Happy New Year (and happy Staging) too!

Hi Kate ~ The dark furniture and brown/green/blue accents was a much younger look. Thanks!

Hi Nancy ~ The panels are from JC Penney -- they have a great selection in so many styles.

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

Great looking before and after photos.  Staging a home makes all the difference in the world.  I see that you like my wife love the chocolate browns!!!

Posted by Dan Edwards, REALTORĀ® Helping you home in Sammamish Washington (Northstone Real Estate, Inc.) over 2 years ago

Maureen, You did a beautiful job with colors and I am SO glad you moved the beds!  The rooms are now balanced and warm and inviting.

Posted by Laura Cerrano and Carole Provenzale Owner, Feng Shui Long Island & New York (Feng Shui Long Island & New York City/Feng Shui Manhattan ) over 2 years ago

Hi Dan ~ Thanks for your nice compliment.  I do like these colors, but it's all about the buyers, not what I like!  :-)

Hi Carole ~ Moving the bed was the first thing I wanted to do! As you pointed out, it balanced the room.  Happy New Year to you!

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

OMG!!! We have the same headboard/wall art. Did you get it at Pier One?  Great blog Maureen, thank you for sharing.

Posted by Lori Kim Polk, Roseville, Sacramento Home Stager ( Premiere Home Staging : Home Staging Services) over 2 years ago

Hi Lori ~ Yes, you're right ... it's from Pier 1.  It's quite modern looking, isn't it?

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

Your staging made a huge difference. Simple changes that paid big time.

Congrats on another job wel done.

Posted by Pacita Dimacali - ePRO, SRES, CDPE, MBA Alain Pinel in Alameda County CA (Alain Pinel) over 2 years ago

Hello Maureen,

Great job!  The after photos really made a huge dfiference.  Thanks for sharing.  Best wishes for a Happy New Year!

Rita

 

Posted by Rita Minion (O'Brien Realty) over 2 years ago

Maureen - the room turned out beautiful. I love that bedding and love where you placed the bed. The room looks so much larger now.

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

Posted by Kathy Nielsen Atlanta Georgia Home Stager (Georgia Interior Solutions, LLC) over 2 years ago

Very nice Maureen,  what a difference just a few adjustments makes.  The space felt dated and sloppy before your magic.  Very nice.

Posted by Jim Allhiser Salem, Oregon Home Inspector (Perfection Inspection, Inc.) over 2 years ago

My favorite transformations are those involving "before" pictures already listed on MLS.  They show the true power of home staging.  I don't understand why so many MLS photos show an unmade bed.  There is something so nasty about a bed that looks like someone has been sleeping in it.  It's a real turnoff!  Great job Maureen!

Posted by Sharon Tara New Hampshire Home Stager (Sharon Tara Transformations) over 2 years ago

Simply divine Maureen!  Now this bedroom looks spacious, young, updated and APPEALING.  Unlike the before shots.  Love it!

Posted by Ginger Foust-Home Stager Oakhurst CA, Dream Interior Redesign & Staging (Certified Staging Professional) over 2 years ago

Hi Pacita ~ Thanks, it was nice of you to stop by!

Hi Rita ~ Making the transformation is not only good for the client, it's fun for us too!

Hi Kathy ~ Thanks for the feature ~ Happy New Year to you.

Hi Jim ~ Often just pulling a space together into a more cohesive look works wonders.  Thanks for taking the time to comment.

Hi Sharon ~ We could write a book just showing MLS photos LOL!!  I agree, the bed must be made to perfection (or close to it!)

Hi Ginger ~ Making it look more spacious was our first goal ... then we tackled the young and updated part.  Thanks for your support!

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

Great example of staging.

That's how photos should always appear on MLS.

Posted by Milan Kalkan DMS home staging (DMS (Decor & More Staging)) over 2 years ago

Beautiful staging Maureen!  Love the presentation and getting the bed away from the windows

Posted by Karen Dembsky, Atlanta Home Staging (Peachtree Home Staging LLC, Home Staging in Atlanta, GA) over 2 years ago

Hi Milan ~ Thank you .... the online photos are so important, it's surprising to see that some agents don't know this.

Hi Karen ~ We knew the original bed placement wasn't helping the room's appeal to buyers.  Changing it made a big difference.

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

Wow ... you certainly did improved the overall look of this room. The bed looks much nicer placed on that wall freeing up the window.

Good Job in locking down your targeted market with the appropriate "look" and turning the listing to SOLD! 

Posted by Liz Gallagher,Montreal Quebec RESA member. (LG Home Harmony - Home Stagers & Organizers ) over 2 years ago

Maurine - so much better. Definitely the place for the bed. I can't believe some of the photos people put on MLS. Do they want to sell or what? Great job.

Posted by Kelly Townsend, CDPE, Realtor (Solid Properties) over 2 years ago

Hi Liz ~ Staging for the target buyer makes all the difference.  I've heard people say that staging is to make a house look good to everyone, but I've never worked that way ... we need to dig deeper and make sure it appeals to the likely buyer.

Hi Kelly ~ You know, some of those bad MLS photos are just unbelievable!  Thanks for dropping over.

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

Bang on the money Maureen, fabulous detail in the room. It makes the design come together beautifully.

Posted by Michelle Finnamore (Advantage Staging - Home Staging in Vaughan and Woodbridge) over 2 years ago

That oak furniture looks all to familiar.  Love those draperies and bedding, looks fantastic!

Posted by Cindy Bryant Home Stager & Home Staging Houston TX~Redesign Etc. (Redesign Etc. Home Staging) over 2 years ago

Magic indeed!!! The before photos were so lifeless, your staging added life and gives buyers a vision of their future!

Posted by Donna Schoby (Liberty Bank of Arkansas) over 2 years ago

Hi Michelle ~ I love being "bang on the money!"  Thanks for your enthusiastic endorsement!

Hi Cindy ~ The drapery panels and the bedding were both very young and fresh -- and very good value too.

Hi Donna ~ The buyers liked these furnishings so much that they ended up purchasing some of them!

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

That's when you know you nailed it for sure!!!! Great job!!!

Posted by Donna Schoby (Liberty Bank of Arkansas) over 2 years ago

Maureen,

It's interesting how common the "before" pictures are.  We have all been in bedrooms that looked like that - no balance, no WOW, poor choices of furniture, bedding, drapes etc.  

You took a nothing room and made it into a WOW, which did what staging is supposed to do, impress the buyers.

Another excellent example of the value of staging a house for sale.

 

Happy New Year!!

Posted by SHARON CHARBONEAU (UPSTAGING YOUR HOMES ) over 2 years ago

Hi Maureen,

I'm going to Pier I tomorrow. That headboard/art piece is a staging must have. Great job as usual.

Posted by Susan Peters - The Better it Looks the Better it Sells (Dove Realty Inc.) over 2 years ago

Maureen,

Another fine staging transformation!  Definitely a younger, more contemporary feel... it's no wonder it sold to newly weds, congrats!

Posted by Michelle Pimentel ASP, IAHSP Empire Home Staging (Empire Home Staging Solutions) over 2 years ago

Hi Sharon ~ Thanks for stopping by, it's true our role is to make buyers feel that this could be "their" home ... and to remove the seller's personal taste.  Happy New Year to you as well!

Hi Susan ~ It makes a great headboard or other wall decor .... I hope you can find it  Good luck!

Hi Michelle ~ The "before" room had zero energy.   Boring!   Appreciate your feedback!

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

Just lovely Maureen!!!  I love the color palette. Congratulations!!

Posted by Cathy Lee ASP, IAHSP, RESA Danville, CA (CL Design Services Home Staging) over 2 years ago

Hi Cathy ~ Thanks for taking the time to comment ... it was a fun project!

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

Maureen - I really liked how you approached the staging based on the demographics for the most likely buyer.  You really transformed that room!  Great job and congratulations!

Posted by Mark Organek - Las Sendas Homes for Sale REALTOR (Solutions Real Estate) over 2 years ago

Hi Mark ~ As a Realtor, your comments are especially appreciated.  Thank you!

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

What a difference. There is no surprise it helped sell the home.

Posted by Raylene Estabrook (The Maine Real Estate Network) over 2 years ago

Hi Raylene ~ Good pricing, good pricing and effective staging go hand in hand.  Thanks for your feedback.

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

Update with a modern flare. Definately grabs the attention of a young modern day buyer. Great job!

Posted by Christine T. (C.A.T. Construction and Home Staging & Design) over 2 years ago

Hi Christine ~ Nice dogs in your photo, by the way!  Thanks for stopping by with your comment.

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

It's so important to understand the target buyer for each property so it can be staged and marketed appropriately.  Really nice job on this bedroom!

Posted by David Peterson ~ Home Stager Portland OR ~ Synergy Staging ~ Portland Oregon (Synergy Staging ~ creating inspired spaces) over 2 years ago

Thanks David -- I've seen that headboard in some of your photos too -- isn't that a great use for it?

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

The target market is definitely important information to know for all stagings. It's one of my routine questions on the initial consultation. The "broad appeal" we go for in staging is different among varying age groups and lifestyles. Nice fresh look you created here!

Posted by Pangaea Interior Design Home Stager - Redesign - Model Homes (Portland Oregon) over 2 years ago

hi Pangaea ~ Broad appeal may work for some properties, but not all ... so we always find out who the buyer is likely to be too.

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

Maureen - awesome transformations! 

You are completely right; staging is done not to appeal to the sellers, but to merchandise and present it properly to the target market. This means that while the seller may still be living there, they need to take a step back and realize that the house is not really *theirs* when its up for sale, its in limbo waiting for its next owners. All changes we effect are made with those target buyers in mind.

We recently were asked by a realtor to help her stage one of her listings which needed some TLC. The seller opted to NOT follow our directions and wouldn't let us effect the necessary changes because as she put it "she and her son still have to live there and don't want to be uncomfortable." We were frustrated, as was the agent and her latest communication to us was that feedback on the home was still negative and she wondered what other suggestions we had for her. Well we left her client with a list of recommendations - a lot of them necessary repairs - but we can't make her do them. 

Posted by Heather Cook (Rooms in Bloom Staging & Design ~ www.homestagingdesign.ca) over 2 years ago

Heather ~ Thank you for your comments and for sharing your own experience.  Your sellers may not "want to be uncomfortable" but I guess that means they won't be selling anytime soon -- what a shame.  They have your talent and advice but just don't get it.

Posted by Maureen Bray ~ Home Stager Portland OR ~ Home Staging Portland Oregon (Room Solutions Home Staging Portland OR) over 2 years ago

Maureen,

It is so important to target the buyer. Knowing who they are and what they like makes all the difference in a sale.

Posted by Anthea Click - Nashville Home Stager Selling Nashville, TN homes quickly! (Fresh Perspectives - www.InsideNashvilleHomes.com) over 2 years ago

Maureen, The new look is great and yes the  Master bedroom needs staged. Buyers walk thru the whole house not just the living area. GREAT Job

Posted by Debby Langford Garfield-Western Slope Home Stager (Altitude Designs Home Staging of Colorado) about 2 years ago

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