Home Staging in Portland Oregon Blog

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Is this "magic" staging furniture? It sold 3 different homes in days - Before & Afters

Room Solutions Staging in Portland OR was selected to stage Home #1 ... it had been on the market for 5 months without a sale.  We staged it using a colorful red sofa & matching chair, a fun brown wool rug, and some typical tables, etc.   Home #1 SOLD in only 3 days, with 3 back up offers!  Here are photos of the living room in House #1, Before & After:

Room Solutions home staging portland oregon

Room Solutions home staging portland OR

When House #1 was about to be de-staged, another broker called me for a staging quote on a contemporary home he was about to list.  With Home #2's white walls in the living room, I thought the red sofa, chair and fun brown rug would work in that home too ... and we staged it with some new accessories.  Home #2 SOLD in only 5 days, for over asking price!  Here's photos of House #2, vacant and then with the same furniture ...

Room Solutions home staging portland oregon

Room Solutions home staging portland ORegon

Meanwhile, a broker who'd seen House #2 called me and said she loved the staging, could I come look at her listing that had been on the market since late last summer? It was another contemporary-style home with a terrific view.  This broker asked, could I possibly stage it with the same red sofa and chair, fun brown wool rug, etc?  I told her that Home #2 was about to be de-staged and we agreed the same furniture would work well in this home too. House #3 SOLD in 7 days!  This broker said that she's finally, after 32 years as a realtor -- a believer in staging!  Here's photos of the same furniture grouping, this time in House #3 ...

Room Solutions home staging portland oregon

Room Solutions Home Staging portland oregon

I'm not sure if it was the red colors, the fun accessories and artwork, or the lucky Irish book that I placed in each of these 3 homes, but they all sold in a week or less (in a "slow" market)!

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Room Solutions Staging offers expert home staging services in Portland, Oregon to homeowners, real estate agents, builders, banks, and investors. Our proven home staging techniques will help reduce your property's market time and maximize your equity. We'll prepare your property or listing to look appealing to your target buyer for the online photos as well as for in-person viewings. Our owner and principal stager Maureen Bray is a nationally-recognized home staging expert who enjoys sharing her passion for staging with others.  For a free home staging proposal contact us @ 503-246-1800.

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"Staging That Sells Portland Homes"

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Comments

love all the different angles maureen. Congrat's on another success story! Kym
Posted by Kym Hough, Staged to Sell East Bay - Danville, CA (www.Staged-to-Sell ) over 6 years ago
Kym ~ Everyone in the transaction loves a quick sale don't we?  The angles are different because these are 3 different homes -- with the same lucky furniture!
Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

It is your savvy choice of trendy colors that totally update the sapce...  I think YOU are magic, Maureen!

Posted by Julianna Hind, REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA (eXp Realty) over 6 years ago

Maureen,

I think it's the red. That's my go to color whenever I have to work with builder beige walls. 

Posted by Susan Peters, The Better it Looks the Better it Sells (Dove Realty Inc.) over 6 years ago

Julianna ~ You're makin' me smile, lady!  I bet it's my lucky Irish book ... and the colors.  Thanks for your nice compliment!

Susan ~ Red looks so bright and cheery against drab white or builder beige walls ... glad to hear it works for you, too!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

Maureen,

The only thing that would have made your blog even better would be before and after photos. Your three examples using the same furnishings truly speak well of the value of staging. The red definitely make the rooms "pop!". Good staging, good post. Thanks for sharing.

Posted by Pacita Dimacali, Alameda/Contra Costa Counties CA (Alain Pinel) over 6 years ago
Pacita ~ Ask and you shall receive -- I updated my post to include the "before" photos .... thanks for your excellent suggestion!
Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago
I love the red and the furniture placement!  It gives each room a fresh, hip look.  Great staging!  
Posted by Wanda Richards, ABR, ASP (Long & Foster Real Estate ) over 6 years ago
Maureen ~ Congratulations; that is great!  It certainly seems like it's versatile furniture since it works in all three houses.  I do like that rug too. 
Posted by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions) over 6 years ago
Congratulations, Maureen!  I think you are just a great stager!  All 3 homes look great and even though you used the same furniture they all look different.  I have been considering adding a red sofa set to our inventory.  Now, I think it will be next on the list.
Posted by Tanya V Fresh Eye Designs LLC, Where Staged Equals Sold (Fresh Eye Designs LLC) over 6 years ago
DO NOT GET RID OF THAT FURNITURE!  Hey Maureen, this is a great combination of furnishings.  I love the overhead shot. 
Posted by Gary Barnett, Home Matters Property Stylist Group, Indianapolis (Home Matters) over 6 years ago

Okay Maureen...I want to know what this lucky Irish book is?  But it's obvious by the photos...it's not luck, it's talent and your skills shine!

Cheers!

Posted by Gina McNew, Host of Diva in the House - The Voice of Real Estate Staging Radio (diva la difference interiors) over 6 years ago

Maureen,

Congratulations on these fine staging jobs!  Sure you used the same furnishings in these three locations, but you mixed it up a little with different artwork and accessories.  The key is that you made the house functional and with the proper furniture placement buyers were able to envision themselves living in these spaces.  Remember you are selling the space not the furnishings, so its O.K. to repeat! Remember you are selling the space not the furnishings, so its O.K. to repeat! Remember you are selling the space not the furnishings, so its O.K. to repeat!  EVEN IF IT IS THREE TIMES IN A ROW! Continued success!

Posted by Michelle Pimentel, ASP, IAHSP Empire Home Staging (Empire Home Staging Solutions) over 6 years ago

Wanda ~ Like you, I think the red is fun too ... thanks for stopping by.

Kathy ~ When I first saw that rug I knew it would be fun to work with....the small circles within the brown are really colorful.

Tanya ~ I highly recommend you add some red furniture -- it seems to work!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

Hi Maureen,

I think it's a combination of both; the Stager and furniture!

Posted by Tosha Tate-Dickson (Finair Management Group Inc.) over 6 years ago

Gary ~ I won't be letting it go anytime soon, that's for sure, since it's been my lucky charm.  I love those overhead shots too and learned about doing them right here on A/R!

Gina ~ Since I used to live in Ireland and have so many fond memories, as a "signature" item I place a small Irish book in the homes I stage, which seems to bring good luck.  They're small books of Irish sayings, quotations, wisdown, etc.  Thanks for your kind comment!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago
Maureen- Congrats to you. Staging well done!
Posted by Barbara Cluck-Miksits, Home Staging - New Jersey (BCM Home Staging LLC) over 6 years ago

Michelle ~ You mean it's OK to repeat LOL  :)  Yes, I always tell clients that we are selling the home, not what's in it!  Thanks for your feedback.

Tosha ~ Thank you for such a nice compliment ... it's much appreciated.

Barbara ~ As stagers, we know that homes selling quickly are a combination of correct pricing and good condition, and staging is part of that equation.  Thanks for commenting.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago
I love it when just the right combo can be so effective!  How effective for you to be able to move the furniture from one job right to the next.
Posted by Tori Lynn Wallitsch (Prudential Ambassador / Ross Designs, LLC) over 6 years ago
Tori Lynn ~ That's what was so great -- we were able to have the furniture moved from one staging to the next each time, eliminating returning it to the warehouse and saving on labor costs.  Now I'm wondering if another staging job will come along in the next 2 weeks so we can test this furniture once again ...
Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago
great post- ti gave me some ideas...thanks
Posted by Michael Shankman, Selling Las Vegas 702-498-3383 (Realty One Group) over 6 years ago
Red is a really hot color for any living room, not to mention the furniture itself just looks awesome.  I have the same color red furniture in my living room and it brightens the day no matter how I wake up in the morning. 
Posted by Tiffany Stevens, Villa Rica & Carrollton, GA Real Estate (1st Metropolitan Atlanta Realty) over 6 years ago

Michael ~ Glad to hear you got some ideas -- hope you're considering staging your listings!

Tiffany ~ I'm loving the red now too, even though before using it in these homes I thought it was too strong.  Now I think I'd like it in my own home too!  Thanks for your input. 

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago
Your staging is awesome! Looks like a totally different house! I agree with Tiffany about red in any living room.
Posted by LaNita Cates (REMAX of Joliet) over 6 years ago

Hi Maureen- Maybe you're on to something here.  I have a red armless sofa which I've used in maybe 10 vacant homes this year, for 8 of the 10 homes - they sold in less than 2 weeks.  Your staging looks great and maybe the Red magical furniture has something to do with it too!  Good luck - Emma

Posted by Emma Vargas, Simply Staging (Simply Staging) over 6 years ago
That's awesome Maureen!  =)  hhhhmmmm, lucky red furniture, eh?  Is that what it takes?  Where does one get lucky red furniture?  Do tell!  You're a RED-HOT stager with maybe a little of the Irish luck, that's what I think.   And, you know, if 'it ain't broke, don't fix it'...you obviously have a winning combination there!  Congrats!
Posted by Abby Roselli, Staten Island Home Stager (ALR Home Staging and Showcasing, LLC) over 6 years ago

Aloha Maureen,

If it works once, it will most likely work again. Congratulations and good luck.

Posted by Kimo Stowell, Real Estate Merchandiser (HI Pro Realty LLC) over 6 years ago
That is so cool seeing the same furniture used three different ways.  Great job!  This proves that not everyone has a "neutral" kind of taste.  Joan
Posted by Joan Inglis, ASPM, ASP, IAHSP, REALTOR (Carolina Spaces, LLC www.CarolinaSpaces.com) over 6 years ago

I don't think it's the furniture.  Instead, I think it's YOU!  You're an awesome stager and your stats prove that.

Congratulations.  Your post is being featured in the group Staging Before & After Pictures.

Kathy

Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) over 6 years ago

You are HOT lady!  It's the way that the stager pulls it all together...that's the magic.  I agree with the comments about the red, but red alone will not sell a house.  Glad things are going well for you, but it's no surprise. 

 

Posted by Ginger Foust, Home Stager Oakhurst CA, Dream Interior Redesign & Staging (Certified Staging Professional) over 6 years ago
The before and after photos are striking.  Amazing how the furniture and the splash of colors brings the rooms together.
Posted by Carolyn Gjerde-Tu-Davis, Ca Real Estate (Lyon Real Estate) over 6 years ago
Maybe you're just an excellent Realtor.
Posted by Alan Robinson (PTE REAL ESTATE GROUP) over 6 years ago

You have the ability to make these rooms feel warm and inviting!  The physical "look" pulls on the the strings of the heart and music is produced!

It's all about the cozy feeling!

The person who bought this house is feeling and saying, "I feel comfortable sitting here!"

Posted by Dan Woodworth, Encouraging Communicator (The Connection) over 6 years ago

Question - someone mentioned to me that Asians don't like a lot of red in their homes (such as red furniture).  Because I live in a community where they are the ones really buying, I don't want to offend.  Does anyone have any knowledge of this?

 

Posted by Beth Lester, Home Staging & Interior Decorating (Home Staging Designs of California) over 6 years ago

LaNita ~ Thank you -- actually, it's three different homes!  :-)

Emma ~ Since you've had such great luck with red furniture and fast sales, maybe there really IS something to the red color.  Someone else told me that red "excites" buyers. (Is that why middle-aged men sometimes buy red cars?  Hmmm ... that's a whole separate subject  LoL)

Hi Abby ~ I think it's probably several factors converging together ... including the Irish luck.  Thanks for your feedback!

Aloha Kimo ~ So, if it ain't broke, don't fix it? Thanks for stopping by.

Joan ~ I used to think that most of the time, neutral is good ... but now may be changing my thought process.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

Kathy ~ Many thanks for your nice comment (and the feature too).  Isnt' it wonderful when hard work starts to pay off in quick sales?

Ginger ~ Thank you for your support and kind remarks.  We really do have the best resource here in SIF and A/R, don't we?

Carolyn ~ It was lucky that everything came together on these homes ... the combination of pricing for the market, the ondition of the home, and staging so that potential buyers could imagine themselves living there.  Thanks for your feedback!

Alan ~ Actually, I'm a stager ... but thanks for commenting!  The listing agents in these 3 properties were all very pleased with the quick sales.

Dan ~ You're in the right profession -- and I love how you describe the buyer's emotional connection.  Thanks for your comment.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago
Hey if it works and is not broken don't fix it, I say keep on using this magic formula!!  It is a great combination!! :)
Posted by Justin Williams, Loan Officer (Independent) over 6 years ago

Magic staging furniture!!  ;) Now that's a funny concept!  If you could package it up and sell it...;)

"Um, yeah, and do you think you could bring along the magic staging furniture?  Thanks..."

I say photos, statistics, a good story, promotion, and branding...make them want it!  Great post, ride this story to the bank! 

Posted by Joe Hayden Real Estate Team, Your Louisville Real Estate Experts! (RE/MAX Properties East) over 6 years ago
Great before and after shots. It is with photos like these that can easily sway a home owner on the power of staging.
Posted by Jennifer Kirby, The Luxury Agent (Kirby Fine Homes) over 6 years ago
I love the way you angled the rug, you made such good use of the space.
Posted by Cindy Bryant, "Houston Home Staging Pro's" (Redesign Etc. Home Staging) over 6 years ago

Beth ~ You've asked an interesting question, perhaps someone here on A/R can address it ...

Justin ~ So far, so good!  Thanks for your input.

Joe ~ You're right, it IS kind of a funny concept!  Our goal is to make potential buyers feel like they really want to live in the home, by making it look and feel inviting.

Jennifer ~ We find that Before & After photos really do help homeowners -- as well as agents -- understand the power of staging.  Thanks for stopping by!

Cindy ~ Don't you love to use angles sometimes?  It can really make a space look more interesting.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago
Way to go Maureen! Great photos and a great job! Fast sales are great testimonials!
Posted by Wayne B. Pruner, Tigard Oregon Homes for Sale, Realtor, GRI (Oregon First) over 6 years ago
Wayne ~ Thanks for stopping by!  It's so nice to hear from a fellow Portlander and your enthusiastic remarks are very much appreciated.  You're right about the fast sales -- they're the best testimonials aren't they?
Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago
Maureen, great job on the staging and with documenting it with these great photos.  I'm sure that your record of success is going to result in even more business.
Posted by Brian Block, Northern Virginia & D.C. Real Estate (RE/MAX Allegiance, Managing Broker/Branch Vice President) over 6 years ago
Great job Maureen!  I love all the ways you've used your lucky furniture. I'm hoping some of my new furniture that just went in Houses #2 will be lucky too!  We'll see....
Posted by Teresa Meyer, Home Staging Cincinnati-OH. (Stage a Star Staging & Consulting Services) over 6 years ago
awesome awesome awesome! I think the furniture may have had something to do with it but more likely it was your talent! great post and wonderful work as always. I like to do a "good karma dance" when I am done to "bless the house" not sure if it works but sure is fun to do after a long day of staging! KH
Posted by Kate Hart (Hart & Associates Staging and Design) over 6 years ago

Maureen,

What a great job!  I absolutely LOVE red.  I think it is the colour of luck for sure!  You did an amazing job with those spaces.  Conratulations!

Posted by Michele Muir, IDDP, ISP, CDECA - Silk Purse Décor - Halifax, NS (Silk Purse Decor) over 6 years ago

Brian ~ We'll happily accept the challenge of more business, naturally!  :)   thanks for commenting

Teresa ~ Good luck with your next project and I hope you have repeated success!

Kate ~ Passing along good will in any form in a home we've staged is a great idea ... I'd like to see you and your team performing the "dance"  LoL .... many thanks for your feedback.

Michele ~ I've always liked the color red too but thought it might be too strong in staging .... but my opinion has changed!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

Luck of the Irish...Maureen.

I know your little secret...you have 'little people' living under the red furniture. As soon as a potential buyer sits on the couch or chair they fall asleep and the little people do their magic!

The potential buyer wakes up refreshed with a sense they have traveled a long way and have now found their way home...immediately they make an offer to purchase!

Great job!

Posted by Toronto's 2 Hounds Design: Decorating + Staging (2 Hounds Design + Home Staging) over 6 years ago

Deborah ~ Your analysis of the colors makes so much sense -- thank you for your brilliant theory of why it's working!

Dane ~ I LOVE your story of what's happening here -- yours is my favorite explanation so far!!  You and I share that Irish heritage and you sound just like one of the "little people"  yourself.  Thanks for the big smile!!  :-)

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago
Magic sofa and Maureen's staging wand! I LOVE these success stories! Thank you for sharing and congratulations on jobs well done!
Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, www.homes (Home Star Staging) over 6 years ago

Maureen-

Another job well done!  KUDOS!  You can NEVER have enough RED in a room!!  Should I try my luck with the Irish thing?  O'Bella??!!

Mary 

Posted by Mary DeBella (Northwest Staging & Redesign) over 6 years ago

Karen ~ Sometimes we are all lucky enough to get that magic wand in hand and everything seems to pull together (this happened for me in House #3 -- I fell in love with it and was actually a bit sad to hear that it sold .... I wanted to buy it myself!).

Mary ~ is that wee Mary O'Bella herself? OK, I'm a red convert, I admit I was skeptical until I saw what it can do! 

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

Maureen,

I used the same red sofa in a house I staged last July and it sold in less than 24 hours!!  The only "Irish" luck I had on that project was YOUR HELP...So I am a true bleiever in the Red Hot Irish Stager!  You go girl.

 

Posted by Trisha Lane, Simple Inspiration Portland Oregon (Simple Inspiration Home Staging) over 6 years ago

Maureen-

And you even dress in RED!  Yes, wee O'Bella here doing an Irish jig...

Mary 

 

Posted by Mary DeBella (Northwest Staging & Redesign) over 6 years ago

Trish ~ Oh, THAT's where I'd seen the red sofa before -- in your project!!  LoL you are too funny.  Now I'm on the lookout for House #4 for this grouping....let me know if you hear of anything OK?

Mary ~ It's true, I love to wear red, I just never used it in staging before -- but my ideas about red furniture have changed!   :-)  I'm picturing you doing that jig -- it's a mighty effort you're makin' there!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

That is awesome...  KEEP USING IT...don't stop what works or break what "ain't" broken...

Congratulations

Posted by Renee Pratta, Renewed Rooms - SC (Renewed Rooms) over 6 years ago
'Just want to let you know that I featured this post on my outside blog, Focus On Crofton.
Posted by Margaret Woda, Maryland Real Estate & Military Relocation (Long & Foster Real Estate, Inc.) over 6 years ago
Kym, how exciting. Surely people are starting to understand that staging works. Three houses with the same furniture, you have been busy. Excellent success story. 
Posted by Missy Caulk, Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 6 years ago

Renee ~ You bet I won't stop using it in the appropriate spaces ... once we find a winner why change horses in midstream?  Thanks for your feedback!

Margaret ~ Thank you so much for adding my post to your blog!  I enjoyed reading your other entries as well.  I'm sure your subscribers appreciate that you offer good such interesting content with a variety of topics.

Missy ~ Slowly but surely, the word is getting out about the benefits of staging, to both homeowners and agents.  Thanks for stopping with your comment.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

Maureen, I think we've got the best heritage for stories. The Little People are very busy!

I was fortunate to be wisked away by the Little People when I fell asleep once as a child so I know first hand just how they work!

Posted by Toronto's 2 Hounds Design: Decorating + Staging (2 Hounds Design + Home Staging) over 6 years ago

good for you, keep it up, black and red always a killer combo. great job.

Shobha

Posted by Shobha Vyavahare (stagewithme, Greenville, South Carolina) over 6 years ago

Maureen I just found this post and had to comment.  Quick - send complete set of furniture with accessories to Calgary.  I could use some of this Irish luck.  :)  Actually I know it's not luck - it's your great staging ability.  Congratulations on not one, not two, but three quick sales.  Betty

Posted by Betty Haney (Haney Consulting) over 6 years ago

I love the reds. I have a magic couch, everytime I use it the house sells in under a week. Keep using it and best of luck

Phyllis Pafumi

Posted by Phyllis Pafumi, ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey) over 6 years ago

Betty ~ OK -- it's on the way!  Thanks for your feedback ... somehow all the forces worked together on these 3 staging projects and all the clients were happy.  We love when that happens, don't we?

Phyllis ~ Please show us a picture of your "magic" couch!!  What fun, would love to see it.  I'm sure your staging ability has a lot to do with your success though.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

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